Really an absurdly simple website, but that’s what makes is work for me. No fancy stuff, just presented work. I also like how all the weight is put on the footer area instead of the header. It’s a nice divergence from the standard style of giant headline and lightboxed samples.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.





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