This is a really interesting looking website. The dark color, and all the design elements in a single line style. It looks like some sort of blueprint. Just lots of subtle work, like the right-side navigation roll-over effect. It’s nice.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
I’ve just gone blind reading this site. The gray text on the dark background destroyed my vision. Bummer… 🙂