Submitted by: Johan Reinhold
Role: Designer & Developer
Official website of Swedish electro-pop outfit, Johan Reinhold.
I like the interaction animations worked into this site. Like the gorilla and the beating heart illustration. I think the way it’s initially designed will have more people watching the video than scrolling down – but that looks like the point to me.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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