I like how there is a strong top-half and bottom-half in this website design. The heavy top with the slideshow and dark gray background really offsets the bottom-half with it’s white background and obvious 4 column grid.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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