This website design manages to be very corporate and yet “independent” feeling at the same time. They show the ability to do something very visual and bold on the home page yet show the restraint to just make it a static image and not try to kill us with over the top flash. The details in the design elements across this site are top=notch. I truly enjoyed looking through this website.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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