Way to pull a user in to your site – great video backgrounds – great pop to the rest of the site too – love this site from ISL out of DC!
From the Designer: This website was a labor of loved, designed and developed over 6 months. We’re a digital agency in Washington, DC that works on everything from short films, to connected hardware, to brand identity and huge web builds. Thanks, Z
Submitted by: Zach Goodwin
Twitter: @zbgoodwin
Role: Designer
Country: USA
Way to pull a user in to your site – great video backgrounds – great pop to the rest of the site too – love this site from ISL out of DC!
From the Designer: This website was a labor of loved, designed and developed over 6 months. We’re a digital agency in Washington, DC that works on everything from short films, to connected hardware, to brand identity and huge web builds. Thanks, Z
Submitted by: Zach Goodwin
Twitter: @zbgoodwin
Role: Designer
Country: USA
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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