Involvio has a pretty cool little site. As we see video backgrounds come into play, they are either overt or muted – and I keep thinking that the muted, with added text, plays better to market your website. The rest of the site is clean, with good app-selling images, and cool little icons and illustrations. The muted green #6bbe98 also gives the customer the “green light means go” idea – hope it increases your sales!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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