Man what a cool website. I love when things can be simply and easily communicated without much fuss (interaction/animation/crazy) and this site does just that. With visual pacing, clever graphic design and layout the Innovatemap site just drives along where it needs to go. Without fuss, but with a great deal of visual impact.
We recently rebranded our company, from the color palette to the fonts and brand voice. The site is largely black and white, except for our three branded icons, each representative of our three product disciplines. The deliberate use of color ensures that users are drawn to our work samples and calls-to-action (like links). Bold statements are informative and infused with team culture so readers get a sense of our professionalism and personality.