Clean and straightforward. That’s what I think a lot of the best architecture is all about. These guys website tells that story to me. It’s clean and simple, even in the way the responsive design is approached. Nice work.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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