There are times when we see sites like the Indicius, and I think – way too busy, what’s going on… I don’t feel like that with this one – especially since there is no other navigation on the site. Really love the movement of the Case Study pages too.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



Thanks for the positive feedback Aaron!