There are times when we see sites like the Indicius, and I think – way too busy, what’s going on… I don’t feel like that with this one – especially since there is no other navigation on the site. Really love the movement of the Case Study pages too.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




Thanks for the positive feedback Aaron!