Super cool, at first glance, standard looking website design. As you scroll around and start checking things out, you get hit with some pretty cool little interactions. Like the mouse overs and then those fly-out nav items on the cart and login. Super cool way to approach that.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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