Good use of photography next to the graphical elements of the website. Good color choices and decent typography all go together to make a pretty darn good website.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Site looks great. Too bad they ripped the top nav right from The City Church.
I agree they are pretty simliar, but there are tons of websites with a similar layout as this…