This design really says all it needs to say with the least amount of design possible. The details here are impeccable and not over the top, yet it’s all top-notch. The icon & design work are some of the best i’ve seen, great work on this simple and great looking site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
Yeah – nice simplistic design with great icons. I have used a few of their icons and can only recommend using them myself!