This is a really beautiful website, the colors and light textures mixed in with some great illustration work make for a super great experience. Looking at the experience of the site there are lots of great little spots that just shine, like the mouse over on the logo and the “back to top” link in the footer area. The sub pages have enough variance to keep it interesting too. Really great site.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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