It’s a pretty standard design, big hero image, slider, long scrolling page. But what this design does well is rhythm, from the top nav bar down to the footer it just sings to me visually. I like how it goes from heavy dark background to light, do clean icons from big images of iPads. Beautifully done.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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