Huge has always been about the experience. Their new website is nothing short of great expectations as far as i’m concerned. Good experience, and good mental model of the website – backed up by the overlay navigation. I also kind of dig the way the main projects work like a splash page, that’s probably blasphemy to a lot of you but in this instance I quite like the experience, they are a client services company after all and only as good as their last client.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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