Hopskoch is joyful and simple. It’s subtle animations are perfectly appropriate for selling the brand and pair nicely with the easter color palette. I really dig how the main product image scrolls up a little and fades out as you scroll down the page and the reveal of the fixed header with the call to action that stays static is very smartly done.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
Hey look at that! There IS a design style between flat and skeu.