This is a super straightforward and attractive site. The rich images create a consistent visual experience that almost feels like a story. Also, there’s more content to this site than you might initially think, but it’s all organized well and easy to navigate to. I like the overlays and limited use of color, especially with the photography used. Overall it’s a uniquely crafted site that echoes the same qualities in their products.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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