This is a super straightforward and attractive site. The rich images create a consistent visual experience that almost feels like a story. Also, there’s more content to this site than you might initially think, but it’s all organized well and easy to navigate to. I like the overlays and limited use of color, especially with the photography used. Overall it’s a uniquely crafted site that echoes the same qualities in their products.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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