Alot of this site design reminds me of flash websites done a couple years ago, but this one appears to be all javascript driven. It has some really nice interactive elements and it amazingly keeps things simple for the user. Interesting website, i’d love to hear you’re thoughts on it.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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