My favorite part of this design is the hero image area. I love how it slides down and fades as you scroll down the page. Then check it out when you resize it for the mobile screen widths. Very clever design.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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