Really clever design, with the fixed side graphic that changes color as you scroll down. This single page design also feels full of content and that the single page-ness of it is a conscious decision to deliver that sidebar image. The design also delivers some nice details in the content areas of the page. I really like the idea of having a visual hook like this one does in your website, very smart stuff here.
Really clever design, with the fixed side graphic that changes color as you scroll down. This single page design also feels full of content and that the single page-ness of it is a conscious decision to deliver that sidebar image. The design also delivers some nice details in the content areas of the page. I really like the idea of having a visual hook like this one does in your website, very smart stuff here.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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