The ironic thing about Heavy Heavy’s website is that it is light. And in this case, light is heavy. Um.. that means that you can make a strong impact with a light and simple site. Instead of having a thousand animated gifs and CSS spinners, you can make a simple and effective agency site, like Heavy Heavy has done, and get your work, philosophy, and contact info out there. And if you’re going to have a bear as your logo (hover over it), you might as well add Grizzwold the bear too (just sayin’)(and is one of those pics a bear claw?).
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
Thanks, Aaron, for the write up. We really do appreciate it. And, yes, you are very astute. That is a picture of a bear claw.