I like the open grid layout, the sketchy background imagery near the header. I also like the completeness of this site, the content is all there that needs to be there and it also has plenty of work to look through. There may be too much copy set in that large(ish) font on the home page, it’s a bit tedious to read. But overall this is a nice slick looking site.
I like the open grid layout, the sketchy background imagery near the header. I also like the completeness of this site, the content is all there that needs to be there and it also has plenty of work to look through. There may be too much copy set in that large(ish) font on the home page, it’s a bit tedious to read. But overall this is a nice slick looking site.
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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