This product based website for Haven is beautifully done. I love the large hero style image and the way the elements “load in”. I love the way things appear as you scroll down the page and the blocking of content together the way they’ve done. It’s also very slick feeling and gives a solid “complete” feeling. Which is killer with this particular type of service which is largely based on trust.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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