I like the use of photography in the background of this site. The tabbed menu design is also kind of a neat fit here too. The interactions are fairly different from your standard faire with the arrow like buttons and the fly-out image slideshow. The fixed social media elements on the right sidebar area work well too to keep them in front of you.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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