I love just about everything on this website. I luuuurve the illustration work for the bottle labels. On the site itself I really dig the simple layout and colors, I especially like the fly out illustrations as you scroll down too. Now, if I could only try one of these!
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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