We have a saying around here for when we like some new tech gizmo – “Me likey – me want one” – no really… we actually say that… I know… but me likey goTenna – me want one. But that’s not important now. goTenna’s website has great use of video background, coupled with big fixed background images that change on scrolling. It’s always nice to see tech device / product websites that are very simple and straightforward – it means that the product should be pretty clean and straightforward too.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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