A simple feeling design that is anything but simple. Clearly, they utilized their Material Design approach to this site. There is also some really nice little interactions, like the “ping” visual thing when you click on main links. I will say that this site is way better to look at on a mobile device and not so much your desktop screen but that’s probably just me, it’s still a thing of simple beauty.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
saw this the other day. very nice