A simple feeling design that is anything but simple. Clearly, they utilized their Material Design approach to this site. There is also some really nice little interactions, like the “ping” visual thing when you click on main links. I will say that this site is way better to look at on a mobile device and not so much your desktop screen but that’s probably just me, it’s still a thing of simple beauty.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
saw this the other day. very nice