A simple feeling design that is anything but simple. Clearly, they utilized their Material Design approach to this site. There is also some really nice little interactions, like the “ping” visual thing when you click on main links. I will say that this site is way better to look at on a mobile device and not so much your desktop screen but that’s probably just me, it’s still a thing of simple beauty.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
saw this the other day. very nice