A simple feeling design that is anything but simple. Clearly, they utilized their Material Design approach to this site. There is also some really nice little interactions, like the “ping” visual thing when you click on main links. I will say that this site is way better to look at on a mobile device and not so much your desktop screen but that’s probably just me, it’s still a thing of simple beauty.
Complex vs. Complexity: Designing for User Engagement
Discover the delicate balance between complexity and simplicity in web design. Learn how designers shape user experiences by harnessing complexity to create user-friendly websites.
saw this the other day. very nice