Google Cultural Inst.

http://www.google.com/culturalinstitute/#!home

This design is just crazy. Super intense interaction work both full window then grid style ways to get into the content/stories. Spend some time on this site and really dig into it. It’s worth it.

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Microinteractions

Microinteractions

Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.