I always love a simple & straight forward design. Especially when it’s an agency. Don’t get me wrong I like to be wowed too, but I also like to review something simple that works great. You’ve got to work hard at keeping things simple AND affective at the same time – it’s actually more difficult to do than throwing trendy stuff on the page for the sake of “wow”.
Understanding Mental Models for Better Web Design Practices
How can understanding mental models transform your web design process? These cognitive blueprints shape perceptions and decisions, leading to intuitive, user-centered designs.
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