I always love a simple & straight forward design. Especially when it’s an agency. Don’t get me wrong I like to be wowed too, but I also like to review something simple that works great. You’ve got to work hard at keeping things simple AND affective at the same time – it’s actually more difficult to do than throwing trendy stuff on the page for the sake of “wow”.
The Call to Action, Revisited
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.




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