I always love a simple & straight forward design. Especially when it’s an agency. Don’t get me wrong I like to be wowed too, but I also like to review something simple that works great. You’ve got to work hard at keeping things simple AND affective at the same time – it’s actually more difficult to do than throwing trendy stuff on the page for the sake of “wow”.
In the web world, technical speed and user perception matter. By improving design for a faster appearance, you boost conversions and stand out online. Speed isn’t just loading time; it’s perception.