This site is well designed and well organized for a business that would otherwise be pretty boring to me. I like that I knew they make/sell catalogs as soon as I came to the site. I think that their choice of url name should be more intuitive to someone looking them up.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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