Pretty cool background going on for the GID website. I also really like the interactions on the project images too. There’s definitely a non-standard approach to the design of this site and it’s what makes it memorable to me.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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