Pretty cool background going on for the GID website. I also really like the interactions on the project images too. There’s definitely a non-standard approach to the design of this site and it’s what makes it memorable to me.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.




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