Here’s the updated Get Satisfaction website. I think this is a huge improvement over the old design (which wasn’t that bad mind you.) The simplistic illustrations really stand out an give the site character, it’s overall much simpler and cleaner in what it’s asking you to do. Making the search prominent like that really puts the focus on people using the site to get into communicating with companies. The signup is very subtle, and the fact that the main call to action other than search is to just “learn more” is stellar.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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