Naming aside, I really like this site. I like how the navigation is all different type treatments, normally this just wouldn’t work, but in this scenario it totally does and it’s enjoyable at the same time. It’s the branding that enables this, you get a really clear sense of what it’s like to go into the store through the site – and that’s not easy to do design wise. There are also some neat little surprises in the content too, like on the sausage varieties page, those chalk drawings are just nice. Great site here.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.





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