There is some interesting interaction work here on this website. The “browser by sector” fly-out is interesting. As well is the search box design. The site uses the underline pretty heavily for elements that aren’t normally underlined (only) on typical website designs. There is definitely a feeling of experimentation with this design and I quite enjoy it. This site is really worth spending some time with.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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