I have no idea what this website is for, it’s clearly commercial in nature, but I really like the non-standard treatment of several elements on the page. The hand-drawn ‘pencil’ looking drawings are very unique along with the rounded/oblong shape that holds the drop-down element link. There does seem to be a bit too many sections of hidden content though, I wonder how much trouble peopel have using this website for the most part?
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Its finnish ad/commercial site for bubblegum. The word “Aito” means real/authentic and the message in the site is that you gotta be real.
Oh cool! Thanks for that insight Mikael. Makes total sense now with the style of the video they used.
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