This design relies heavily on good photography, if it weren’t for that the design would fall apart, that’s part of the great design of this site. If you have great photography to work with, to tell the story of the company the website is for, it can really be a great project. I like the way the photos have been worked into this layout, they keep the focus but the copy is worked into it in a visually interesting way.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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