Looks like a simple site – but some nice background image, slight parallax feel in the scroll. A little confused on the copy translation and repeats, and the social icons that go nowhere. But the design itself is vibrant, and seems to get the brand’s image across as such.
Chunking: How to Design for a Brain That Can Only Hold Four Things
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
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