I lurrrrve the new Focus Lab site design. It’s full of minimal beauty and some very thoughtful interactions. Simple stuff, like the “get started” form link on the footer, check out that dropdown to start off the conversation on working with these guys. Smart stuff.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
I especially like the shot of the ‘Mailchimp Trainging Portal’