I can really appreciate the simple approach to this site design. Just big bold areas of content and imagery. I love the way the interaction on the main nav works. Graying out the nav items that you’re not mousing on. Good thinking there on the UI.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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