I love the illustration work of this site, it’s just fantastic. I also love the little interactions worked into the home page, when you click the arrow/tabs the tree changes to fit the subject matter – that’s really clever. The overall feel and completeness of this design is also top-notch as well which really helps to propel it into one of the top designs i’ve seen in a while. Great looking site here.
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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Oh, man. Beautiful site! I wonder if they were inspired by http://pixeltree.us for that sweet content rounding that you can see on the inside pages. A very tight design!
Maybe, but yeah, this site is one of my all-time favorites now too!