Neat looking product but also neat looking website. I like the main featured image there on the home page, with the magnified image spots. That’s a pretty cool interactive surprise. The site has a lot of nice little details and is very clean and professional. The branding (logo mark) isn’t as strong as it could be for a product like this but if the product is badass it won’t matter, right? Downloading the trial now…
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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