There is so much going on with the Fixed Group website that it just makes me smile. It’s a fairly simple look and feel but all the interaction and nav design leaves you really blown away. I really dig the main nav interactions a great deal. The colors and dark/muted elements give it a moody feel but it’s overlaid with some fun copy and photography.
Microinteractions
Microinteractions are subtle site animations enhancing engagement. They include triggers, rules, feedback, and sometimes loops/modes. Practical uses: improving engagement, guiding user behavior. Well-designed microinteractions boost user engagement and your online presence.
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