
This is just a nice looking, simple, straight forward product website, much in the same vein as 37signals style design. I really like the subtle curves they’ve put on the detail elements. The sub pages are straight forward and carry through the same detail very well. The blog has a really interesting way it handles the date that’s based on the same design concept as the main site but expands on it in a nice way.
Fitts’s Law: Why the Easy Button Wins
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.



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