It’s been a long time coming! New design for Field Notes. Man, I love me some field notes for sure!
I really dig the site navigation/architecture. Jamming all that extra stuff under “more” is pretty clever. I also really love the way the “quick view” on the product shots on the home page are done. Smart design here.
I’d expect nothing less… 🙂
It’s been a long time coming! New design for Field Notes. Man, I love me some field notes for sure!
I really dig the site navigation/architecture. Jamming all that extra stuff under “more” is pretty clever. I also really love the way the “quick view” on the product shots on the home page are done. Smart design here.
I’d expect nothing less… 🙂
Large, close targets are faster to hit than small, distant ones, that’s Fitts’s Law. A look at the 1954 rule behind buttons, prime and magic pixels, thumb zones, and dark patterns.
Your working memory holds about four things, not seven. Chunking groups loose information into meaningful units that slip past that limit, the psychology behind phone numbers, scannable pages, multi-step forms, and grouped navigation.
The Call to Action hasn’t changed in a decade, but the bar has. A fresh look at prominence, copy, mobile tap targets, and accessibility, with lessons from three major design systems.
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